Newbridge in the News: “Inside the World of BU Student Brand Ambassadors”

Sonja Caballero, a current student at Boston University, received a feature in a recent article published in BU Today for her work as one of Newbridge’s Razor Scooter Student Ambassadors. The article, which also talks about a few other BU students who work as brand ambassadors, highlights how these students use their social influence to promote a variety of brands to the campus community. Newbridge hosts a couple of Student Ambassadors on the BU campus: most notably Razor Scooter and L.L.Bean.

“We look for outstanding students who are going to work hard, understand our objectives, and are good communicators who can capture great content,” Newbridge VP of Brand Partnerships Gabe DiGristina said in the article. “When you look at the content some of these students put out, it looks so professional. They are very good at what they do.”

Check out the full article here, and learn more about one of Newbridge’s largest Student Ambassador programs for L.L.Bean.