A Blend of Digital + In-Person
Throughout each semester, SAs were tasked with weekly social media posts following a carefully created content calendar along with tasks to meet other brand goals, like distributing coupons, handing out premiums, sharing surveys, promoting giveaways, and more. This blend of in-person and digital efforts helps the program reach a wide audience on campus while engaging the student body in unique ways to build awareness and loyalty.
In 2020 during the Covid-19 pandemic, the program took a mainly digital form, adding social media giveaways and mental health messaging to the arsenal of engagement tactics the SAs had to distribute through their networks on campus.
Each of the five semesters running this program has exceeded expectations for the brand, driving impressive engagement, impressions, and distribution on campus. The SAs have created beautiful content (some content even shared on the @llbean account), driven awareness and education, and all-around helped build the brand and product sales among college consumers.
In 2018 and 2019, the SAs even supported the pre-promotion of the Fall Mobile Selling Tour, which visited campuses across the Northeast to sell and promote L.L.Bean products to college students, and in 2019, the combination of SAs with the Mobile Selling Tour took home an Ex Award and a PRO Award in the GenZ category.