ReachNow Product Demos and Sign-Ups

Need a lift? With BMW’s new car sharing service, ReachNow, it’s easy to rent a BMW or Mini on demand. Whether you’re running errands or going on a big adventure, ReachNow is designed to simplify your commute. We took to the streets with ReachNow to raise brand awareness and register customers on the app in the Portland and Brooklyn markets.


Discovering new roads

We built a nimble program, allowing us to customize the interactive experiences and introduce consumers to ReachNow at each event stop – from family events to holiday parties to wine festivals. Event attendees spun the wheel to win drive credits and prizes, and entered a raffle for a chance to win a free weekend rental. We also teamed up with local businesses to give away gift cards and vouchers to consumers who registered with ReachNow onsite.

The best route

With the integration of consumer research and thorough understanding of the various consumer use cases and need sets for the service, our program to drive awareness and registrations for ReachNow continues to be successful.

New registrations (and counting)