GenZe Global Product Launch

GenZe is a bike and scooter manufacturer that believes in “sustainable transportation for a better world.” Now that’s something we can get behind. We partnered with them to share their amazing e-bikes with like-minded consumers in California’s Bay Area and Portland, Oregon. Don’t worry, we all wore helmets.

Test Driving Awareness

To share the GenZe brand and demonstrate the quality of their e-bikes, we custom built test riding areas and brought them to key public spaces in both markets. Each test ride site was complemented with a branded tent and vibrant signage to attract audiences. Our brand ambassadors built a database of hot leads by speaking with consumers one-on-one about how e-bikes could enhance their daily lives. Anyone interested had the opportunity to test ride the product and enter a sweepstakes for a chance to bring a 2.0 e-scooter home for free.

Onsite Success

By working closely with the GenZe Sales Team at each site, we increased product sales throughout the duration of the program.

Test rides
Product demonstrations
Free media impressions from booked events