GenZe is a bike and scooter manufacturer that believes in “sustainable transportation for a better world.” Now that’s something we can get behind. We partnered with them to share their amazing e-bikes with like-minded consumers in California’s Bay Area and Portland, Oregon. Don’t worry, we all wore helmets.
To share the GenZe brand and demonstrate the quality of their e-bikes, we custom built test riding areas and brought them to key public spaces in both markets. Each test ride site was complemented with a branded tent and vibrant signage to attract audiences. Our brand ambassadors built a database of hot leads by speaking with consumers one-on-one about how e-bikes could enhance their daily lives. Anyone interested had the opportunity to test ride the product and enter a sweepstakes for a chance to bring a 2.0 e-scooter home for free.
By working closely with the GenZe Sales Team at each site, we increased product sales throughout the duration of the program.