DirecTV College Marketing

As part of a multi-year partnership, NMG has partnered with DirecTV to drive sales and awareness of the NFL Sunday Ticket student discount, which offers students a discount of more than 50%, leading into the fall football season each year.

Combining Marketing Methods to Amplify Results

NMG utilized an extensive network of campus bookstores, campus rec centers, and general college event space relationships to generate leads and sales for DirecTV. Over the five years of partnership (and counting), DirecTV has reached students digitally and on-campus at over 800 universities via dedicated email campaigns, in-store signage and displays at campus bookstores, targeted inserts in textbook order boxes, and premiums and giveaways in campus fitness centers and gyms.

DirecTV consistently saw email open rates average over 20% and reach more than 4 million students each year with over 50,000 email clicks. In addition to successful dedicated emails, our campus partners have also distributed hundreds of thousands of collateral info cards in web orders and hand-to-hand.

Five years and counting

Over five years, DirecTV has reached millions of college students and, while direct subscriber results are proprietary to the client, college students are one of the strongest performing consumer segments for NFL Sunday Ticket sales year-over-year. On average, the program racks up some impressive results each year, including:

annual email campaign clicks
pieces of collateral distributed annually
students reached each year