To assist in driving brand awareness and sales, NMG hired and managed 40 student ambassadors at 20 universities in target markets. Utilizing peer-to-peer engagement through on-campus events and social media posts, the Bioré Student Ambassadors spotlighted their genuine passion for skincare and the Bioré brand on their campus.
Newbridge was involved and engaged in the entirety of the program, from recruitment to recapping. We recruited students from target college campuses with a relevant network and a passion for skincare. Upon hiring, these 40 SAs were supplied with products and pore strip samples to distribute across their campus and promote via social media.
Over eight weeks, the Bioré SAs executed 636 social posts generating 680,190 impressions and 64,142 engagements. In addition to the digital presence, the ambassadors also hosted 318 on-campus events to engage students with the Bioré brand and give them an opportunity to try the product, which got more than 80,000 in-person impressions.
By the end of the program, Bioré SAs distributed 32,000 product samples and created unique content that NMG utilized to make a program recap video for the brand to use as a marketing tool in the future.