The Gen Z Health & Wellness Survey: Key Insights & Takeaways

It’s been over a year since the start of the Covid-19 pandemic, and it’s more important now than ever before for people to focus on their health – physical and mental.

We wanted to take a deeper dive into health and explore how members of Gen Z (especially college students) are really doing right now, and just over 1,100 students took the time to tell us about the state of their health, allowing us to better understand a complex generation in a complex time.

Here are some of our biggest takeaways:

  • 85% of respondents are comfortable or very comfortable returning to grocery stores, signaling a great opportunity for food and beverage brands to drive young consumers to retail with coupons, samples, or new products.
  • 21% of respondents report eating healthier since the pandemic began, providing an opportunity for marketers to reach a new group of consumers, and 37% have been eating less healthy, signaling the need for more health and wellness education, access, and products for this generation.
  • 67% of respondents say it’s important or very important for a product’s packaging to be sustainable (recyclable, compostable, etc.), so marketers should consider sustainability across all marketing channels, not just the packaging.
  • More than half (54%) of respondents reported a diagnosed or undiagnosed mental health condition, like anxiety or depression, but only 19% of them use their school’s mental health resources, which presents the opportunity for marketers and companies to better support Gen Z and their mental health challenges through their messaging and products.


Ready to team up to support Gen Z in their mental and physical health this Fall and beyond, or want to get a copy of our full survey recap? We’d love to chat! Contact us on our website or email to get started.