August 8, 2018 | Each year, Event Marketer, a leading publisher of content in the experiential space, releases their It List, a roster of the top 100 event agencies in the industry. Recognized for our continued work and growth in the college event space, Newbridge has been named on the list for four consecutive years: 2015, 2016, 2017, and 2018.
In 2018 (their 16th year presenting this award), Event Marketer received more applications to their It List than ever before, which they attribute to the growing popularity and necessity of experiential in any brand’s marketing efforts. Given their expertise and influence in the space, Event Marketer is highly qualified to evaluate and assemble this list.
“From b-to-c to b-to-b and everything in between, the truly top agencies driving this industry forward have more in common than you’d think,” Event Marketer said of this year’s applicants and winners. “Like the innate desire to understand the cultures they market to—the unique behaviors, beliefs and values that make a demographic tick. Or the increased focus on advocacy that today’s younger generations demand. At its core, experiential marketing is about forging meaningful connections, and that can only exist if both parties find common ground.”
In addition to our continued work with a variety of major brands, Newbridge has also been recognized for it’s outstanding work on L.L.Bean’s first ever student ambassador program, the national Razer Tour, and ramping up our digital strategy to continue to build valuable connections for our brand partners.
“This is the list that everyone in the experiential world thrives to be on,” said Mark Nolan, Partner of Newbridge Marketing Group. “We couldn’t be more honored to be recognized as a top agency for all the great work our entire team has done over the last four years.”
About Newbridge Marketing Group
Founded in 2004, Newbridge Marketing Group is a brand experience agency. In their college marketing work, Newbridge consolidates a fragmented market via relationships on over 2,000 campuses, providing brands with efficient and relevant digital and in-person access to students and parents. In their award-winning experiential business, growth is fueled by mobile tours, special events, student ambassador programs and grand opening activations. For additional information, visit www.newbridgemg.com or follow us on LinkedIn and Twitter, Facebook, and Instagram at @newbridgemg.
About Event Marketer
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing–including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world’s most respected provider of content for the event and trade show category. Our portfolio includes our flagship magazine, twice-monthly EM Buzz e-newsletter, the annual Experiential Marketing Summit executive conference, the Ex Awards, Experience Design & Technology Awards, Experiential Marketing Training Camps and more.