Elizabeth Riley

Coordinator, Business Development

Passionate about crafting innovative marketing campaigns that allow brands to showcase their unique voice, Elizabeth joined Newbridge as a Business Development Coordinator in May 2023. Between graduating in Spring of 2022 from University of Illinois at Urbana-Champaign and beginning her role at NMG, Elizabeth gained valuable experience interning as an Account Coordinator at an experiential marketing agency in Chicago. Here, she led a national tour for LUMIFY Eye Drops and managed various activations for brands like Philadelphia Cream Cheese at Pitchfork Music Festival.

Before college graduation, Elizabeth had a very diverse background of experience like serving as a golf caddy for 5+ years, allowing her to receive the Evans Caddy Scholarship to U of I, a full tuition and housing scholarship. At Illinois, Elizabeth was heavily involved in the American Advertising Federation (AAF) where she was a part of ‘On the House,’ working to provide pro-bono client work to local Champaign-Urbana businesses. During breaks home from college, Elizabeth worked seasonally at Chicago’s nonprofit organization Mercy Home for Boys & Girls, where she supported Mercy Home’s Direct Mail Marketing Team and Special Events Team for various Mercy Home campaigns.

Outside of work, Elizabeth loves to take advantage of all the amazing things Chicago has to offer. Right now, she is taking guitar lessons at Chicago’s Old Town School of Folk Music. Elizabeth is pumped to keep attending concerts, comedy shows, gallery openings, etc., and continue to gain inspiration from the various characters of Chicago.