July 2, 2021 | We are very excited to welcome Heidi Simmons to our Newbridge Marketing Group family in the new role of Vice President, Strategy and New Concepts.
Heidi brings 25 years of leadership at Nike to NMG where she has a deep set of experiences in brand management, field marketing and retail brand marketing, most recently as the Brand Manager, College Partnerships leading Nike’s cross-functional brand marketing strategy and execution plans with the University of Texas at Austin and The Ohio State University.
“We are thrilled Heidi is choosing to join our team in this key new leadership role”, said NMG partner Steve Schubert. “Heidi’s expertise across every aspect of the work we do today and her ideas to significantly expand our college platform provide NMG with a unique growth accelerator. Her extensive work and passion to inspire students to be their best is a perfect fit for NMG’s growth plans and our culture.”
“I’m incredibly excited to join the Newbridge team”, Simmons says. “Not only because I believe the company is ripe for its next big steps, but it also feels like such a natural fit and progression in my professional journey. I can’t wait to get started with my new teammates and am very grateful for this opportunity.”
Heidi will lead growth in NMG’s college marketing, recruiting and research services where she will lead new platform launches and build existing relationships with NMG’s collegiate partners and student leaders across the U.S.. She will continue to be based in Dallas and will join the team on July 12th.
About Newbridge Marketing Group
A 16-year-old college marketing and brand experience agency, Newbridge Marketing Group (NMG) helps brands better engage with millions of college and high school students through targeted digital marketing, on-campus experiences, efficient recruiting strategies, and custom research. Under the student-facing brand Campus Collaborative, NMG works directly with college students to bring them unique opportunities, like Campus Brand Manager jobs, exclusive student offers, and career development events. Beyond the college audience, NMG connects brands to a wide variety of consumer segments through pop-up retail, food & beverage truck tours, special event creation, storytelling experiences, ambassador street teams, and more.