Vice President – Strategy & New Concepts
Heidi brings 25 years of marketing experience with Nike and her unmistakable laugh to the Newbridge team. Early in her career she worked with various big box, specialty, military and boutique wholesale retailers implementing & creating visual presentation solutions, retail marketing plans and managing 3rd party merchandising programs. She also supported major events such as Chicago Marathon, NBA All-Star, and Super Bowl.
Heidi’s first foray into the college marketing space was to co-lead the negotiation and establishment of a first of its kind and award winning Nike retail & brand marketing hub inside the University of Texas at Austin’s main recreational facility. That project led to her transition into the brand marketing side of the business and sparked her love for working in the college environment. Her brand background includes the creation of incubator programs to empower and develop students through real-world experiences as well as managing partnerships with the Ohio State University, University of Texas at Austin, Dallas Cowboys, and high schools.
Outside of work, Heidi enjoys practicing yoga, going for walks, watching home renovation/design shows with her husband (but has never renovated anything!), wine with girlfriends and family video calls. She comes from a family of dog lovers and is a dog-mom to her silver Labrador Retriever that is equal parts high maintenance, sweet & funny.
Heidi Trivia: “I’m a highly skilled wrapper… gift wrapper.”